Thinking about Packaging Cardboard Box & Paper Food Packaging Supplies"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the exact same method", my exasperated spouse hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I in fact composed 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to nice packaging, I have a dominating right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'lady on the go' product packaging, and after that they have the 'kids' product packaging. I got 4 of each design plans and made a run for the counter with them with my yelling kids and exasperated spouse running after me in sluggish motion. It was definitely a 'die-hard' moment. You know, when the hero is running away from a lot of wild bad guys with device weapons, and they're contending your feet or something ... and there's an explosion behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I loved the packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'needs to keep for reference' clear folder. I do not keep a lot of things in there due to the fact that I am quite selective about the styles that I like, however these product packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much loan on the product packaging?" Possibly you're likewise believing that the money should go towards establishing much better quality products ... for faster shipment alternatives ... or maybe the loan should go towards investing possible clients to costly dinners in Italian dining establishments. It's your call, really.
But this is what I have to inform you, as a graphic designer and consumer. The more effort you put into designing your product packaging, more consumers will take an appearance and stop at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to purchase your product increases? Precisely.
You see, the function of packaging is to get the customer's attention. And without an electrifying product packaging, consumers are going to walk past the loads and loads of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for here goodness sake, and the only weapon you have is to have a great product packaging. You've won the very first round once they stop and take a look.
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I liked the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for website referral' clear folder. I do not keep a lot of stuff in there because I am quite selective about the designs that I like, however these packaging designs made the cut. The more effort you put into creating your product packaging, more customers will take an appearance and stop at your product packaging or what's inside the individual food packaging.